End of the Wild v2

End of the Wild

2 x 60’ China Central Television/WildAid/Discovery Communications LLC

Yao Ming is a world-renowned NBA basketball star and a hero in his home country of China. Since 2006 he has partnered with conservation organisation WildAid, using his star status to combat the illegal wildlife trade and in 2008 he fronted a widely publicised campaign that revealed the ugly truth about the shark-finning industry.

Now, Yao tackles the illegal ivory and rhino horn trade in Africa which is being driven by an unprecedented demand in Southeast Asia and China. The End of the Wild follows Yao’s journey to Africa see with his own eyes the shocking consequences of this illegal trade.